I remember years ago, that satisfied feeling when we furnished our newly decorated house courtesy of IKEA . We wandered round the store like children choosing sweets and bought more than we intended as we journeyed our way through all things house. What a great idea having the store set up like the rooms, making you want to rustle up a feast in the dummy kitchen or snuggle down into one of the cosy looking beds!
We recently returned on a mission, list in hand, ready to grab and go so that we could get on with our jobs back home. We'd forgotten about the Yellow brick road arrows, the never ending mock houses luring you in, coaxing you to imagine yourself at home... Despite the lure of IKEA, we really did need to be back home and could we find the tills? No! We wandered round and round, ducking and diving, negotiating families who appeared to be on a day out and wishing we could just teleport ourselves to the tills!
We like IKEA, we liked the idea of sitting on that sofa as if no-one was watching, liked the idea of discovering things that simply needed to be bought. But the lesson of the day? never go in a rush, or when hungry, or when needing the loo.
Hats off to IKEA who have got the right idea, get the customers to follow that yellow brick road, have those arrows direct us through every room in the house, and don't let us out until we reach the only exit, which is behind the tills !
Hi I'm Sarah!
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